Every day thousands of sellers share their products on Facebook with a mind of reaching potential customers. But, do these sellers ever sell their products? Many are the time Facebook sellers do not sell their products. The following are some of the reasons sellers fail to get clients on Facebook.
2. Not Including price on products or services. Clients have no time to make a call to ask for a price. People shop on Facebook silently. They compare prices and then make a buying decision without seller’s information. If you think you will sell products or services without indicating price on Facebook forget about it. If you can find a product without a price on Amazon or Jumia then it’s possible to sell products without price tag on Facebook.
3. Sharing on dormant groups, wrong hours and wrong days. There are people who prefer sharing their products or services in groups with thousands subscribers, but the sad reality is many of those subscribers are dormant or you share products and then they are buried by thousands of posts posted at the same time you post. If you want to reach and sell on Facebook think of small area groups (I will give links of best Facebook groups to share products and services on). The best hours to share items on sale is not during the day. I have been active on Facebook for more than 4 years and I can tell you early morning (5AM to 8AM) and Evening (4PM to around 10PM) is the good time to do marketing on Facebook. As for the days Wednesday, Friday, Saturday and Sunday.
4. Lack of Consistency and Scanty Profile. Facebook buyers trusts sellers they have seen for a good time. Market daily with or without sales. Sellers who open a Facebook account and start marketing rarely do they get buyers. Before Facebook buyers buy a product they go through the seller’s profile. They look who are your friends and where you are from. If your profile is new or scanty (without description) do not expect to get clients. Facebook buyers buys from people they can relate with.
5. Not sharing products on personal profile. There are people who share products on sale on groups but you will never get them on their personal profile. Such people do not get clients on Facebook. Most of the people who knows you personally are your Facebook friends. Some of them knows you from the time you were born, where you went to school and even where you live. If you cannot market to them do not waste time marketing in groups. Facebook buyers want to see your products or services on your profile.
I hope you have learnt something if you want to earn from free Facebook marketing.
1. Selling beyond the normal price. There are sellers who think one can make money on Facebook through selling products or services expensively. But, on the other hand, Facebook sellers need to be realistic. Look at the photo below (though from Jumia). The cartoon has 5 reams of photocopy papers and is being sold at ksh3,100/= without mentioning the deliver fee. The same papers one can get them in local bookshops at maximum 400/= per ream that is 2000/= for the whole cartoon. The online seller ought to sell cheaper as there is no cost like paying for business license and rent. I charge ksh15000/= to register a company together with its KRA PIN but you will find someone marketing the same service on Facebook and charging between 25,000/= to 30,000/=. Such a person will not get clients easily. If you want to sell online and get clients be realistic.
3. Sharing on dormant groups, wrong hours and wrong days. There are people who prefer sharing their products or services in groups with thousands subscribers, but the sad reality is many of those subscribers are dormant or you share products and then they are buried by thousands of posts posted at the same time you post. If you want to reach and sell on Facebook think of small area groups (I will give links of best Facebook groups to share products and services on). The best hours to share items on sale is not during the day. I have been active on Facebook for more than 4 years and I can tell you early morning (5AM to 8AM) and Evening (4PM to around 10PM) is the good time to do marketing on Facebook. As for the days Wednesday, Friday, Saturday and Sunday.
4. Lack of Consistency and Scanty Profile. Facebook buyers trusts sellers they have seen for a good time. Market daily with or without sales. Sellers who open a Facebook account and start marketing rarely do they get buyers. Before Facebook buyers buy a product they go through the seller’s profile. They look who are your friends and where you are from. If your profile is new or scanty (without description) do not expect to get clients. Facebook buyers buys from people they can relate with.
5. Not sharing products on personal profile. There are people who share products on sale on groups but you will never get them on their personal profile. Such people do not get clients on Facebook. Most of the people who knows you personally are your Facebook friends. Some of them knows you from the time you were born, where you went to school and even where you live. If you cannot market to them do not waste time marketing in groups. Facebook buyers want to see your products or services on your profile.
I hope you have learnt something if you want to earn from free Facebook marketing.
