First launched in the Kenyan market in 1996 after years as an export only brand, Tusker Malt provides a smooth premium taste that allows the consumer to sip and savour the full taste.
We hand select the finest malt and linger over the maturing process for twice as long as other ordinary beers, hops is added for that full rich flavour and that is how you get to appreciate such a smooth, crisp, satisfying flavour.
In December 2019 we re-launched Tusker Malt back in the embossed Tusker Malt bottle and also rolled out a thematic campaign dubbed ‘Great Love Stories Never Die’ to woo back our consumers, drive trial and conversion and get the brand back to growth.
The campaign was well received by consumers and we have seen growth in positive sentiments and overall brand love has grown.
