Like most things in life, one gets what he or she pays for. One cannot expect to build an amazing mobile application for just few dollars. On the other hand, spending all of one’s fortune does not automatically translate to the success of the app. Somebody once said that spending a fortune on kitchen supplies won’t make you a professional chef. That means, even if Deon Ventures has spent considerable time, energy and resources making an app, it does not automatically guarantee success. The management has made efforts to market Deon Ventures app, but the strategy does not seem to be working. That necessitates a change in marketing strategy.
Deon Ventures has realized that marketing to athletes seems not to be working. As such, the business has decided to change its customer segment by creating an emotional connection. The business will seek the services of marketing professional to develop a marketing message that creates an emotional connection to women. The Venture will also make women the primary target market in comprehension of the act that women make up the majority of the population, and women can be a source of competitive advantage (Gillette, 2020).
Deon Ventures has realized that marketing to athletes seems not to be working. As such, the business has decided to change its customer segment by creating an emotional connection. The business will seek the services of marketing professional to develop a marketing message that creates an emotional connection to women. The Venture will also make women the primary target market in comprehension of the act that women make up the majority of the population, and women can be a source of competitive advantage (Gillette, 2020).
Gillette used to make razors and shaves for men. The company realized that women were a market that was largely overlooked. Gillette introduced razors for women with creative such as “the Best a Woman Can Gillette” among others that took market by storm. Gillette Venus Smooth is one of the women’s Razor blades that have resonated well with women (Tiffany, 2018). Deon Ventures will revolutionize its strategy like Gillette by creating a catchy message that will create a strong emotional connection with women, which will be advertised on multiple social media channels including Instagram.
