Strategic level: the top managers at the corporate headquarters may decide to discontinue a product that is not performing well in a certain geographical area and concentrate on what is doing well.
Take an example of a fast food business like MacDonald’s, if the retail business decides to have a uniform menu in all its outlets worldwide, the management will be forced to make a decision to discontinue some of its cuisines due to lower uptake in some outlets compared to projected sales.
For example, a retail outlet or a geographical area like India may record lower sales in products that contains beef or pork due to religious convictions.
The decision makers in this strategic level may get sales volume report of products that are not moving in a given area from the information systems in place. Also the report can be narrowed down to which ingredients are used to make the underperforming products.
The decision makers in this strategic level may get sales volume report of products that are not moving in a given area from the information systems in place. Also the report can be narrowed down to which ingredients are used to make the underperforming products.
This can help the top level managers in making decisions that can be important for the success of the business in that region. To survive in the Indian market, the MacDonald’s do not offer beef and pork products.
That is how strategic level can benefit from the information gathered from sales reports in decision making.
