The source of health information has a direct influence on the success of health services marketing. It is good the marketer to understand who are the target population.
For example, if one is targeting a nation like Qatar, then internet marketing will be of great success as the population firsts looks for health information on the internet before going to a health facility.
But, in Australia age, gender and education level determine where people get health information from. The source used by the marketer should be verifiable (Alduraywish, 2020).
