I am able to identify all the components of the system; technology, people and process.
The ability of the system to gather player’s data is paramount in helping the business to segment them.
The player’s demographics and spending patterns can help in knowing the areas to improve and invest more resources. This is vital in helping the business to attain its mission.
For example, the casino management can use the data collected from the players to make critical decisions that can make the casino be operational at all the time. This may include giving more rewards to players who turn out at that day or the time of the day.
This can help in eliminating idle capacity in the casino. The use of the reward card is good in differentiating the casino services from others in the industry and it can help it have a competitive advantage.
