Cutco's Product Differentiation
• Cutco has used quality as a key differentiator for its products.
• The company focuses on producing high-quality knives that stand out in the market.
• This emphasis on quality has helped Cutco establish a strong reputation among consumers.
Adding Value through 'Forever Guarantee'
• Cutco adds value to its products by offering a 'Forever Guarantee' to customers.
• This guarantee ensures that customers can have their knives repaired or replaced at no additional cost.
• The 'Forever Guarantee' enhances customer trust and loyalty towards the brand.
Direct Selling Channel and Product Positioning
• The direct selling channel plays a significant role in positioning Cutco's high-quality knives in the marketplace.
• It allows the company to directly engage with customers and showcase the value and quality of its products.
• Through direct selling, Cutco can effectively communicate the features and benefits of its knives, reinforcing their premium positioning.
