Organizations with employees from diverse backgrounds are in a good position to reach a large market. This is because employees are likely to market their organizations to people who share similar backgrounds (Cole, 2020).
For example, a firm that would like to tap the emerging Middle East market need to hire employees from that background. This is because, it is difficult for a Christian to market products to a Muslim compared to Muslim to Muslim.
Diversity does not only help organizations with diverse perspectives and ides but also can act as a marketing tool and as a technique of serving clients the way they would like to be served.
The legal aspect of diversity is complex. An organization can strive to ensure it has employees from all races, religion, age, gender and sexual orientation and still find itself on the wrong side of the law.
The legal aspect of diversity is complex. An organization can strive to ensure it has employees from all races, religion, age, gender and sexual orientation and still find itself on the wrong side of the law.
For example, think of an organization that want to uplift the minority communities. If that organization hires more people from those minority groups at the expense of other groups, then it may be accused of discrimination.
So discrimination is not only aimed at the groups protected by the law. It can also involve a race or a group with a majority. Think of the Affirmative Action, it has made the Whites to be discriminated (Newkirk, 2017). The same can happen in workplaces.
