In the twenty-first century, the marketplace has become very competitive and companies are trying the best they can to be the competitive brands of choice for customers. I consider Starbucks, Tesla and Apple Inc. to have the strongest likelihood of remaining a source of advantage in the 21st century.
Tesla-tesla has immersed itself into the electric vehicles world, a place that giant corporations like Toyota, Volkswagen, general motors, ford motor company among others were dreading to go. Tesla has positioned itself as the fearless car maker, demonstrating to the old players that everything is possible. Fossil fuels will be faced out by 2040 as the world tries to deal with climate change and carbon emissions. Tesla came forward to show that sustainability is possible and made electric cars, unlike its competitors who were afraid to go electric fully and made hybrid vehicles. Tesla has earned itself a special place in the market and as a sustainability minded corporate.
Starbucks-Starbucks has been through thick and thin, and the recent transformation of the company with the help of Howard Schultz has seen the company re-emerge to its position. Starbucks has set itself as the provider of excellent customer services and a relaxing environment for people to meet and unwind.
Apple Inc. - Apple inc.has revolutionized the world of computers, and its products and services has taken the market by storm. For instance, iTunes changed everything about music as one need not has a collection of CDs and DVDs to enjoy music. IPods, iPad, iPhones and other products have not only become a lifestyle but a show of trendiness.
Internet capabilities will continue to position these brands higher in the minds of consumers through exchanges in the social sites. In light of these, tesla, Starbucks and Apple Inc. should look for brand champions and ambassadors who will continue to sell their brands online to ensure customer retention.
Tesla-tesla has immersed itself into the electric vehicles world, a place that giant corporations like Toyota, Volkswagen, general motors, ford motor company among others were dreading to go. Tesla has positioned itself as the fearless car maker, demonstrating to the old players that everything is possible. Fossil fuels will be faced out by 2040 as the world tries to deal with climate change and carbon emissions. Tesla came forward to show that sustainability is possible and made electric cars, unlike its competitors who were afraid to go electric fully and made hybrid vehicles. Tesla has earned itself a special place in the market and as a sustainability minded corporate.
Starbucks-Starbucks has been through thick and thin, and the recent transformation of the company with the help of Howard Schultz has seen the company re-emerge to its position. Starbucks has set itself as the provider of excellent customer services and a relaxing environment for people to meet and unwind.
Apple Inc. - Apple inc.has revolutionized the world of computers, and its products and services has taken the market by storm. For instance, iTunes changed everything about music as one need not has a collection of CDs and DVDs to enjoy music. IPods, iPad, iPhones and other products have not only become a lifestyle but a show of trendiness.
Internet capabilities will continue to position these brands higher in the minds of consumers through exchanges in the social sites. In light of these, tesla, Starbucks and Apple Inc. should look for brand champions and ambassadors who will continue to sell their brands online to ensure customer retention.
