Baileys Delight is a delicious liquid that blends cream and the luscious taste of African honey to offer a unique taste experience.
The product is from the makers of Baileys Original Irish Cream. Kenya is the second African market to launch Baileys Delight after a successful launch in Nigeria.
Baileys Delight is an affordable great tasting liquid. It appeals to aspirational male and female consumers who enjoy it on casual, everyday occasions. It is the first brand in EABL to launch via the Jumia e-commerce platform.
The new variant is available in bars, restaurants, supermarkets and e-commerce platforms such as Jumia and Turn Up. Baileys Delight has 15% alcohol by volume (ABV) and is best served chilled. The cream is available in 750 ml and 350 ml bottles.
Baileys Delight Investment and focus has been around creating awareness, driving trial and accelerating distribution for the brand which has led to the supercharged performance of mainstream spirits in the off trade and e-commerce.
Moreover, since its launch, Baileys Delight has been identified as one of the best selling brands on e-commerce Platforms.
