Red Star is a premium quality vodka with a bold outlook and smooth taste.
The pack does not only simply stand out, it makes a statement.
The liquid in turn matches the package it comes in. Red Star is charcoal filtered, giving it a distinct, smooth taste and clean finish. Just as Red Star does not compromise on quality, its drinkers do not compromise in life.
18 to 30 year-old consumers are looking for fun vibrant drinks that resonate with their fluid edgy lifestyle.
Most vodkas in the market are functional, boring and overly commoditized.
The opportunity for Red Star is to bring back the fun into the vodka category through an edgy and trendy execution through music platform.
It is positioned as a mainstream vodka that will help us achieve our business ambition of growing market share of total spirits by end of the financial year.
