Balozi Lager was launched on 21st December 2012.
It is a rich, natural tasting beer and the 4th biggest bottled beer brand across KBL’s portfolio.
It continues to play a big role in shaping the mainstream segment at an advantaged price point, providing a strong value for money proposition.
The ‘no added sugar’ proposition presents a strong and unique positioning, ‘Nothing but character added’ brand communication coupled with scaled activations dubbed ‘Mdundo na Balozi’ have continued to spur growth for Balozi.
