Smirnoff is the world’s no. 1 vodka brand and continues to win the hearts of millennial consumers in Kenya through vibrant and intriguing brand engagements.
During this financial year, we drove consumer engagement at scale and leveraged on the Smirnoff Mix Experience platform to deliver consumer recruitment and brand growth.
We unveiled our new pack change and leveraged on the pillar of music to land an exciting and engaging campaign dubbed ‘Battle of the Beats’ that was set on finding and celebrating upcoming DJ talent across the country.
All this was anchored by a robust media execution plan aimed at delivering brand communication in a relevant, enjoyable and aspirational manner to our target audience.
Tiered engagement across all channels have enabled the brands (both Vodka and Ready To Drink - RTD) to reach the core consumer and continue to deliver on a strong proposition that ensures the consumers choose Smirnoff.
Despite the changes to our market, the brand has shown significant growth in share and continues to be the most loved premium vodka brand in Kenya. Indeed… there’s vodka, then there’s Smirnoff!
