Three years after being introduced into the market, Captain Morgan Gold has been on a double-digit growth trajectory and is now among the top 10 most loved spirits brands in Kenya.
This great step comes after focused investments behind growing the brands equity over the past year; leveraging strategic media partnership to drive mass reach and awareness of the brand to the target consumers.
Captain Morgan continues to champion the power of fun and through continuous exciting brand activations – leveraging the popular Captain and Cola serve, the brand is now the leading recruiting spirit brand in Kenya for the Kenyan millennial consumer and continues to drive active recruitment into the category.
The brand brings to life a new and adventurous ingenious spirit to the crew which fits well with the millennials’ lifestyle.
