Baileys Original Irish Cream is a unique marriage of fresh, dairy cream Irish whiskey, finest spirits and natural flavours.
Baileys offers a whole new adventure to the liqueur experience.
Every sip comes with a rush of rich creamy and alcohol rush, offering a multisensory filling to the palate.
The brand has successfully made its mark in the market as well as generating excitement during special occasions such as Valentine’s Day and Mother’s Day, partnering with key hotels, restaurants and cafés to drive the Baileys Treat agenda, which gave consumers the ability to experience new ways to consume and enjoy Baileys through food pairings, desserts, cocktails, milkshakes and coffee.
Moreover, partnering with Nescafe enabled Baileys to drive the Irish Coffee perfect serve agenda.
Focus on these activities has been around creating awareness, driving trial and accelerating distribution.
