Black & White is a disruptor in the scotch category by allowing accessibility while retaining aspirational cues.
Its award-winning smoothness is a huge hook for consumers.
Since its launch in 2017, we have seen continuous growth in its sales as well as distribution, which doubled compared with the last financial year.
Black & White is a key player in the scotch category.
Above the Line Investment in billboards, digital as well as activities focusing on sampling and perfect serve awareness has led to increase in trial, penetration and recruitment.
