Kane Extra is a leading, superior quality Kenyan brown spirit with a long-standing heritage of over 10 years in the market.
The brand reappraisal work around refreshing the pack and label reinforced its effort towards defending and growing KBL lower mainstream spirits market share.
The refresh also gave the brand an aspirational look which was reflected through its ‘Lebo Safi Imekubali’ new pack awareness campaign.
Kane Extra continues to deliver a positive return on investment behind equity through shift in the brand metrics and increased appeal.
