Kenya Cane extended its lead as the number one loved spirit in Kenya with strong brand scores, a testament to the consistent equity building over the past four years.
Drawing from its strong heritage, it progressed in establishing a connection with Kenyans through the ‘Shangilia Hustle’ campaign, which was in line with Kenya Cane’s brand purpose rooted in celebration as Kenya’s number one spirit.
The campaign is a prod to consumers to celebrate elements of the Original Kenyan Spirit – their resilience, their work ethic and their ‘can do’ attitude.
The release of the Limited Edition Packs (LEP) further complemented Kenya Cane by giving it a premium, aspirational look and wider appeal.
