Our global giant Johnnie Walker continues to make great strides and during the year we marked 200 years since John Walker began a journey that has taken Johnnie Walker to the four corners of the world, making it the world’s leading Scotch Whisky today.
200 years later we’re celebrating the journey we’ve been on and opening the doors to the next 200 years.
During this financial year, we launched a transformation strategy with the aim of growing double-digit year on year and become the most desired, enjoyed and talked about whisky in Kenya and regain its iconic status.
We have built a strong off-trade distribution and visibility with clear opportunities to expand and grow into new channels such as e-commerce. We are keen on recruiting the next generation of whisky drinkers.
To this end, we partnered with Home Box Office (HBO), the producers of Game of Thrones (GoT) to launch two cool and collectable GoT inspired Limited Editions; A Song of Ice and Fire offering a different way to enjoy Scotch.
This is in a bid to entrench Johnnie Walker into our culture and recruit new consumers into the brand and the category. We’ve continued the transformation of the scotch experience from stirred down and brown to mixed tall for all by using the surprising, disruptive and playful Johnnie Walker highball as our way into the conversation.
Our extensive gift offerings across Johnnie Walker’s core range (including personalisation) places us in a highly competitive position. Johnnie Walker continues to drive association with golf through club sponsorships and safari tours.
200 years later we’re celebrating the journey we’ve been on and opening the doors to the next 200 years.
During this financial year, we launched a transformation strategy with the aim of growing double-digit year on year and become the most desired, enjoyed and talked about whisky in Kenya and regain its iconic status.
We have built a strong off-trade distribution and visibility with clear opportunities to expand and grow into new channels such as e-commerce. We are keen on recruiting the next generation of whisky drinkers.
To this end, we partnered with Home Box Office (HBO), the producers of Game of Thrones (GoT) to launch two cool and collectable GoT inspired Limited Editions; A Song of Ice and Fire offering a different way to enjoy Scotch.
This is in a bid to entrench Johnnie Walker into our culture and recruit new consumers into the brand and the category. We’ve continued the transformation of the scotch experience from stirred down and brown to mixed tall for all by using the surprising, disruptive and playful Johnnie Walker highball as our way into the conversation.
Our extensive gift offerings across Johnnie Walker’s core range (including personalisation) places us in a highly competitive position. Johnnie Walker continues to drive association with golf through club sponsorships and safari tours.
