Ranked among 2020 top 100 most admired brand in Africa, Tusker Lager - first brewed in Kenya in 1922 - continues to cement its role as an icon of togetherness and celebration and has always been a cornerstone of social occasions in Kenya.
It is also the largest African beer brand in the Diageo group hence an iconic brand both within Kenya and in the international market.
In 2020, the brand embarked on roll out of the new brand positioning “Kenyan to the core” which stands testimony to the roots of this iconic brew.
The brand further holds the fond place of our community supported by world class brand activities to connect with the next generation of consumers.
Some of these activities include Tusker Oktobafest, Tusker na Rugby and amplification of the famous Tusker na Nyama Choma combo, which resonates well with its consumers whilst they are out having a good time over a meal.
When people come together over a Tusker it’s one of those times that they get to live their present at its best, to re-affirm their bonds of friendship and to fuel their determination to make tomorrow more rewarding.
It is also the largest African beer brand in the Diageo group hence an iconic brand both within Kenya and in the international market.
In 2020, the brand embarked on roll out of the new brand positioning “Kenyan to the core” which stands testimony to the roots of this iconic brew.
The brand further holds the fond place of our community supported by world class brand activities to connect with the next generation of consumers.
Some of these activities include Tusker Oktobafest, Tusker na Rugby and amplification of the famous Tusker na Nyama Choma combo, which resonates well with its consumers whilst they are out having a good time over a meal.
When people come together over a Tusker it’s one of those times that they get to live their present at its best, to re-affirm their bonds of friendship and to fuel their determination to make tomorrow more rewarding.
