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A firm can affect the general public's opinion of its reputation through:
All of these answers are correct.
Question 2
In 2018, what was the most valuable brand according to Brand Directory?
Amazon.
Question 3
The corporate reputation is accurately described by which statement(s)? Refers to desirable qualities.
All of these answers are correct.
Question 4
The general public is accurately described by which statement(s)?
This organizational stakeholder consists of individuals and groups found in society.
Question 5
The way organizational members believe others see the organization is called the corporate:
Image
Question 6
Which of these channels represents a traditional media outlet?
Television
Question 7
Global businesses that have extended their public relations strategies worldwide should:
Ensure that communications with local media take place in the area's native language.
Question 8
Which of these situations is not a reason for a firm to communicate through the media?
Ignoring or downplaying an organizational crisis.
Question 9
Purposefully planned messages sent to selected media promoting the company without payment to the media is called:
Publicity.
Question 10
Through which stakeholder networks can the public demand a certain level of performance from a firm?
Both consumer advocacy groups and government agencies.
