Production concept is that firms that employ this orientation are likely to offer defective products.
This is because the goal is not quality but availability and at lower cost.
I have been working in electronic firms and the fact is fake products thrive because they are sold at a lower price. A client may be happy of a product sold at a throw away price but quality may not be good.
This concept though enticing may cost a firm in terms of bad reputation due to constant complains of product quality and high number of returned products.
This is because the goal is not quality but availability and at lower cost.
I have been working in electronic firms and the fact is fake products thrive because they are sold at a lower price. A client may be happy of a product sold at a throw away price but quality may not be good.
This concept though enticing may cost a firm in terms of bad reputation due to constant complains of product quality and high number of returned products.
