1. A gaming software company is in the process of eliminating certain models of its video game console and cutting back on expenditures. The video game console is most likely in the ________ stage of the product life cycle.
Answer: decline
2. ________ are often employed to boost sales.
Answer: Discounts
3. Which key element of the marketing mix directly relates to the generation of revenue and profits?
Answer: price
4. A clothing company sells its cardigans for $24.99 rather than $25 because it believes customers will view it as a bargain. Thus, it is using
Answer: even/odd pricing.
5. Service quality is judged by ________, not by ________.
Answer: consumers; service providers
6. The Pleasant Company wants to employ a quantity discount on its candles. Which of the following describes how The Pleasant Company might do this?
Answer: The Pleasant Company offers customers one free candle for every three candles they buy.
7. Emory needs to go to the drugstore to purchase batteries for her wireless mouse and plans to purchase whatever brand is available. In this scenario, the batteries are an example of a ________ product.
Answer: convenience.
8. A ________ is a brand that is legally protected from use by any other firm.
Answer: trademark
9. Personal selling to marketing channel members indicates a ________ strategy.
Answer: push
10. A cleaning supply company sells a new spray cleaner. Consumer awareness is very limited for the new spray, and profits are negative because the company has spent money on research and development as well as advertising. This product is most likely in the ________ stage of the product life cycle.
Answer: introductory
Answer: decline
2. ________ are often employed to boost sales.
Answer: Discounts
3. Which key element of the marketing mix directly relates to the generation of revenue and profits?
Answer: price
4. A clothing company sells its cardigans for $24.99 rather than $25 because it believes customers will view it as a bargain. Thus, it is using
Answer: even/odd pricing.
5. Service quality is judged by ________, not by ________.
Answer: consumers; service providers
6. The Pleasant Company wants to employ a quantity discount on its candles. Which of the following describes how The Pleasant Company might do this?
Answer: The Pleasant Company offers customers one free candle for every three candles they buy.
7. Emory needs to go to the drugstore to purchase batteries for her wireless mouse and plans to purchase whatever brand is available. In this scenario, the batteries are an example of a ________ product.
Answer: convenience.
8. A ________ is a brand that is legally protected from use by any other firm.
Answer: trademark
9. Personal selling to marketing channel members indicates a ________ strategy.
Answer: push
10. A cleaning supply company sells a new spray cleaner. Consumer awareness is very limited for the new spray, and profits are negative because the company has spent money on research and development as well as advertising. This product is most likely in the ________ stage of the product life cycle.
Answer: introductory
